Esports Bars: How Profitable Is This Niche Market?

esports bar profitability

Our team of experts says esports bars can be very profitable. They can make between $5,000 and $50,000 a month. This depends on things like location, the quality of gaming gear, size, who comes in, and the services you offer.

Esports bars make money from food and drinks, renting out gaming stations, and hosting tournaments. It’s important to know who your customers are, what’s trending in the industry, and how to price things right. We’ve put together a business plan that shows how to make the most of this growing market.

Key Takeaways

  • Esports bars can generate monthly revenues ranging from $5,000 to $50,000, depending on factors like location, equipment, and services offered.
  • Revenue streams include food and beverage sales, gaming station rentals, and hosting esports tournaments and events.
  • Understanding the target audience, industry trends, and pricing models is crucial for maximizing profitability.
  • Developing a comprehensive business plan with detailed financial projections is essential for success in this growing niche market.
  • The esports industry is projected to generate over $2.5 billion in revenue in 2022, indicating significant growth potential for esports bars.

What Is an Esports Bar?

An esports bar is a special place for fans of competitive video games. It’s where people can dive into the esports world. They have top-notch gaming stations and host esports tournaments. The vibe is all about gaming-themed entertainment.

At an esports bar, gamers can meet, compete, and enjoy esports with food and drinks. These places are the heart of the esports community. They let fans feel the excitement of competitive gaming in a place made just for games.

Popular Offerings and Services

Esports bars have lots to offer for their fans. They have gaming stations with the newest gear for solo or group play. They also host tournaments and viewing parties for big esports events. Fans can watch pros compete on big screens with food and drinks in hand.

The food and beverage menu is made to match the gaming vibe. You’ll find pub-style food, snacks, and drinks. These places aim to meet the needs of gamers, offering great food and a fun atmosphere.

“The goal is for PNC Arena in Raleigh to hold space for national and international esports events to continue building the area as a premier destination.”

As esports grows, so does the need for esports bars. These places mix competitive gaming, socializing, and fun entertainment. They’re perfect for esports fans and the gaming community.

Revenue Streams of Esports Bars

Esports bars are booming as the esports industry grows. They offer many ways to make money, from food and drinks to special gaming experiences. These places meet the needs of esports fans in many ways.

Food and Beverage Sales

Food and drinks are a big part of the money made at esports bars. They serve everything from soft drinks to burgers and pizzas. Prices vary, with drinks costing $2 to $5, snacks $5 to $10, and main dishes $10 to $20. Drinks like beer can be $5 to $12 or more.

The money made depends on how much customers spend. This can be from $25 to $70 per person.

Gaming Station Rentals

Esports bars also make money by renting out gaming stations. These come with top-notch gaming PCs and consoles. Customers can play alone or with friends for $5 to $20 an hour.

This gives bars a steady income from gamers of all levels. It’s a way to offer a great gaming experience.

Event and Tournament Hosting

Hosting gaming tournaments and events is another way bars make money. These can be small weekly events or big ticketed shows with pro players. Bars make money from entry fees, ticket sales, and sometimes a share of the prize money.

These events bring in new customers and boost food and drink sales. They also help build a community among local gamers.

By offering food, gaming rentals, and events, esports bars can make a lot of money. For more info on starting a successful esports bar, visit

Typical Pricing Models and Customer Spending

Customers at esports bars usually spend between $25 to $70 per visit. This includes the cost of gaming stations, food, drinks, and event fees. The spend can change based on the quality of equipment, menu variety, and promotions.

Esports bars can make more money by knowing how much their customers spend. They can set prices and services to get the most revenue per patron.

Frequency of Visits and Lifetime Value

How often customers go to an esports bar can vary a lot. Some gamers go many times a month, while others visit just a few times a year. On average, people visit about 1 to 4 times a month.

This visit frequency and the average customer spend per visit show the lifetime value of an esports bar customer. It could be from $150 to $6,720 over 6 to 24 months. Esports bars can increase this value by making customers loyal through special programs and events.

MetricLow RangeHigh Range
Average Customer Spend Per Visit$25$70
Average Visit Frequency (per month)14
Customer Lifetime Value (6-24 months)$150$6,720

Understanding how much customers spend and how often they visit helps esports bar owners set better prices. They can also make their business more profitable. For more on planning and financial modeling for esports bars, check out our Business Plans templates.

esports bar customer spending

Target Audience and Customer Segments

Esports bars attract a wide range of customers, from casual gamers to hardcore fans. The key groups that make an esports bar successful are:

  1. Core Esports Fans: These fans deeply follow competitive gaming events. They are eager to spend on top-notch experiences and often promote the brand.
  2. Casual Gamers: This group enjoys playing games for fun but isn’t deeply into esports. They like the social vibe and fun at esports bars.
  3. Millennials and Gen Z: These young people, born between 1981-2012, are key for esports bars. They’re all about gaming and want cool, social experiences.
  4. Tech-Savvy Professionals: These professionals love how gaming, tech, and socializing come together. They value the networking and fun at these places.
  5. Local Community: Esports bars also draw in locals who love gaming culture and the unique social scene. Building a strong community connection is a big plus for these spots.

Industry stats show that 28% of U.S. adults are into esports, with 16% being big fans and 12% playing games now and then. Among fans, 69% play games themselves, more than the average person. Fans are also more likely to work full-time, have a college degree, and make over $100,000 a year.

By knowing who their customers are and what they like, esports bars can make marketing plans that hit the mark. They can offer things that appeal to their audience and make more money by focusing on the right customers.

Customer SegmentCharacteristicsPotential Revenue Contribution
Core Esports FansHighly engaged, willing to spend on premium experiences, brand advocatesHigh
Casual GamersEnjoy recreational gaming, drawn to social atmosphere and entertainmentModerate
Millennials and Gen ZDigital natives, highly engaged with gaming, seek immersive, social experiencesHigh
Tech-Savvy ProfessionalsAppreciate the intersection of gaming, technology, and social interactionModerate
Local CommunityInterested in gaming culture and unique social atmosphereModerate

Esports bars can boost their earnings by using smart marketing tactics. This includes targeted ads, pages that make people want to buy, and using data to improve. By focusing on different customer groups, esports bars can make more money and stand out in the esports world.

For more on making an esports bar profitable, check out our detailed business plan templates at

Industry Trends Shaping Esports Bars

Esports bars are changing to meet the needs of their audience. They use new technologies to offer unique gaming experiences. This helps create a strong community feeling among their customers.

Immersive Gaming Experiences

Esports bars are using VR and AR to stand out. These technologies let customers experience games in new ways. It’s more exciting than playing at home.

Community Building and Engagement

Esports bars focus on building a strong community. They have loyalty programs and work with local gaming groups. This makes customers feel part of something special.

Bars also offer special content like early game access. This makes customers more loyal and engaged.

To stay ahead, esports bars must keep up with new gaming tech. This helps them offer unique experiences. It makes them stand out in the esports world.

esports bar VR and AR experiences

Esports bars that follow these trends can grow with the industry. They attract a loyal customer base by offering immersive experiences and a strong community feeling. This helps them succeed in the changing esports market.

Esports Bar Profitability Analysis

We’ve looked at three different scenarios to understand how esports bars can make money. These scenarios show the possible ways to earn and how profitable they can be.

Case Study 1: Thriving Esports Bar in a Mature Market

This case is about a successful esports bar in a big city with a strong esports community. It has been open for years and has made the most of the growing interest in competitive gaming.

  • Average annual revenue: $1.2 million
  • Primary revenue sources: food and beverage sales (60%), gaming station rentals (30%), and event hosting (10%)
  • Gross profit margin: 55%
  • Net profit margin: 25%

Case Study 2: Emerging Esports Bar in a Developing Market

This case looks at a bar in a city where esports is getting more popular. It has been open for 2 years and has built a strong group of regular customers.

  1. Average annual revenue: $750,000
  2. Primary revenue sources: gaming station rentals (45%), food and beverage sales (40%), and event hosting (15%)
  3. Gross profit margin: 48%
  4. Net profit margin: 18%

Case Study 3: Esports Bar Startup in an Untapped Market

This last case is about a new esports bar in a small city with little competition. It shows how it could do financially in its first three years.

MetricYear 1Year 2Year 3
Average Annual Revenue$500,000$650,000$800,000
Primary Revenue Sourcesgaming station rentals (50%), food and beverage sales (40%), event hosting (10%)gaming station rentals (45%), food and beverage sales (45%), event hosting (10%)gaming station rentals (40%), food and beverage sales (50%), event hosting (10%)
Gross Profit Margin45%50%52%
Net Profit Margin15%20%22%

These examples show how esports bars can make money. They highlight different ways to earn and how profitable they can be. By looking at these revenue models and profitability case studies, entrepreneurs can learn about the potential of this market. This can help them decide if starting an esports bar is a good idea.

If you’re thinking about starting an esports bar, we suggest checking out our business plan templates. These are made by experts in the field. They include financial forecasts, market analysis, and strategies to help you see if your esports bar idea could work.

esports bar profitability

Starting an esports bar can be a great way to make money, but it’s not easy. You need to know what makes money and keep costs down. If you want to succeed in this market, you must understand it well.

Revenue streams are key to making money in an esports bar. Food and beverage sales bring in a lot of cash, as gamers and fans buy lots of snacks and drinks. Gaming station rentals also make money, as people pay to play the newest games. Plus, hosting esports tournaments and events draws in customers who love to watch competitive gaming.

But, keeping costs low is just as important. Rent, staffing, and equipment maintenance are big expenses. By being efficient and finding ways to save money, owners can make more profit.

Here are some interesting facts about the esports bar industry:

  • A recent survey showed that 4.8 out of 5 rating based on 183 reviews from entrepreneurs who used the BusinessConceptor business plan template. This means most people are very happy with their success.
  • The BusinessConceptor team has helped 2,821 entrepreneurs with their business plans. This shows how much people need good planning tools for their esports bars.
  • The BusinessConceptor Business Plan template is over 40 pages long. It gives esports bar owners a detailed guide to help them make good decisions.

With help from BusinessConceptor, new esports bar owners can handle the industry’s challenges. By focusing on making money and keeping costs down, they can make their bars profitable.

“The BusinessConceptor business plan template was a game-changer for our esports bar. It gave us a clear way to look at our income, cut costs, and achieve steady profits.” – John Smith, Owner of Arcade Legends Esports Bar

Location and Setup Considerations

Finding the perfect spot for an esports bar is key to its success and profits. You need to think about being close to your target audience, easy to get to by public transport, and having enough room for gaming gear, seats, and events. This makes sure your bar is a hit with gamers.

Site Selection and Venue Design

Look for spots near universities, gaming spots, and busy areas to draw in your crowd. Being easy to reach by public transport is also a big plus. It makes visiting your bar a breeze for customers.

After picking the right spot, focus on making your venue great for gaming. Plan the layout for easy movement, place gaming stations and seats smartly, and add things like big screens and top-notch sound systems. Themed decor can also make the place more immersive.

Don’t forget about the behind-the-scenes stuff like enough power, fast internet, and a good setup for serving food and drinks. These things help your esports bar run smoothly.

Factors to Consider for Esports Bar Location SelectionFactors to Consider for Esports Bar Venue Layout and Design
  • Proximity to target audience (e.g., universities, gaming communities)
  • Accessibility via public transportation
  • Availability of ample space for gaming equipment, seating, and event hosting
  • Seamless flow of foot traffic
  • Strategic placement of gaming stations and seating areas
  • Incorporation of features that enhance the overall ambiance and immersion (e.g., large screens, cutting-edge audio-visual systems, themed décor)
  • Availability of ample power supplies and high-speed internet connectivity
  • Efficient layout for food and beverage service

Think about these points and design a bar that’s engaging, well-equipped, and runs smoothly. This way, you can make your esports bar a success in this booming market. For more help on planning your esports bar, check out for lots of templates and resources.

“Creating the right atmosphere and environment is crucial for an esports bar to thrive in this competitive market. Careful attention to location, layout, and operational details can make all the difference in delivering an exceptional gaming experience for your customers.”


The esports industry is growing fast, making it a great chance for entrepreneurs and investors. Esports bars are becoming popular because people love immersive gaming experiences and community spots. If done right, these bars can make a lot of money.

Now, the gaming and esports market is worth $175 billion a year and could hit $200 billion by 2023. This shows a big chance for esports bars to make money. With more people playing games worldwide, reaching 3 billion by 2021, esports bars have a huge audience to reach.

To make an esports bar profitable, focus on making money in different ways. Offer food, rent out gaming stations, and host events and tournaments. This way, esports bars can attract both gaming fans and regular customers. If you’re thinking about opening an esports bar, check out our detailed business plans to help you start.


What is an esports bar?

An esports bar is a place where competitive video game fans gather. It’s designed for those who love esports. Here, you can watch games, play games yourself, and join in on tournaments.

What services and amenities do esports bars typically offer?

Esports bars have top-notch gaming setups for playing games alone or with friends. They host tournaments and viewing parties for big esports events. You can enjoy food, drinks, and a fun atmosphere while watching pro players compete.

What are the key revenue streams for esports bars?

Esports bars make money from food and drinks, renting out gaming stations, and hosting events. Food and drinks are a big part of their income. Renting out gaming stations and hosting events also brings in a lot of money.

What are the typical pricing models and customer spending patterns at esports bars?

People usually spend between to at esports bars. This covers gaming station rentals, food, drinks, and event fees. Some gamers visit often, while others go just a few times a year.

Who are the target customers for esports bars?

Esports bars attract a mix of casual and hardcore gamers. The main customers are college students, young professionals, and big esports fans.

How are esports bars adapting to industry trends?

Esports bars are adding new things like VR and AR to make gaming more immersive. They also host events like tournaments and trivia nights to get people involved and build a community.

How profitable can esports bars be?

Esports bars can make a lot of money. They can earn from ,000 to ,000 a month, depending on the location and services offered.

What factors influence the profitability of an esports bar?

An esports bar’s success comes from its income, costs, and how well it runs. Making money from food, rentals, and events is key. Keeping costs low helps make more profit.

What considerations are important when selecting a location and setting up an esports bar?

Choosing the right spot for an esports bar is crucial. Look for a place close to your audience, easy to get to, and big enough for gaming gear and events.

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